DTC founders and operators who've been there
Every facilitator has built, scaled, or invested in DTC brands. No academics, no consultants — only practitioners.
Ganesh Balakrishnan
Ganesh is one of India's most battle-tested DTC founders. He built Flatheads — a sustainable footwear brand made from bamboo and banana fibre — from scratch into a nationally recognised D2C label, and took it to the Shark Tank India stage where his raw, honest pitch went viral and struck a chord with founders across the country. Flatheads was subsequently acquired, and Ganesh went on to co-found Aurm. He now invests in and advises early-stage DTC brands, and brings the kind of unfiltered operator knowledge that only comes from having actually done the hard work of building a consumer brand in India.
Pallav Jhawar
Pallav has spent his career at the intersection of product, technology, and commerce. With stints at Shopify and Swiggy, he brings deep product thinking to how AI can be practically embedded into DTC workflows — from growth to ops to retention.
Sanchita Singh
Sanchita brings a sharp growth and operations lens to DTC brand building. With hands-on experience scaling consumer brands, she specialises in turning messy data and manual workflows into efficient, AI-powered systems that teams can actually use.